Creative has never been easier to produce, and that’s exactly why so much of it stops working.

In this episode, we sit down with Harry to unpack what’s really happening inside modern ad accounts and agencies. From the rise of creative volume and AI-driven workflows to why copying competitors now leads to “good enough” results, we explore what actually differentiates brands and agencies today.

We talk about:

• Why average ads used to work, and why they don’t anymore
• How agencies balance volume, quality, and early performance pressure
• Where AI helps creative teams (and where it clearly doesn’t)
• Why judgment, pattern recognition, and deeper thinking still matter
• And why quality-focused creative may be making a comeback

An honest conversation about scaling creative without losing what makes it work in the first place.