Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast. 

In this episode, I speak with Harry Morton, Founder and CEO of Lower Street Media.

With a focus on the newly released report called "Podcasting for Influence," Harry shares invaluable insights into why senior decision-makers consume podcasts, how they interact with audio content, and the profound impact of podcasts on brand influence and consideration. 

 We discuss: 

• The recent release of a report called Podcasting for Influence
• Senior leadership's preference for podcasts
• Impact of podcasting on brand favorability and consideration
• Recommendations for B2B brands to leverage podcasts as part of their growth strategy