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Why B2B Marketers Need to Think Like B2C Creatives
"Safe." "Boring." "All the same." These are typical descriptors of B2B marketing.
You know what's not usually described that way? B2C marketing, often hailed as bold, breakthrough, and emotional
In this special solo episode, Jess — who spent 15 years as a copywriter and creative director for brands like McDonald's, Pop-Tarts, and Cottonelle — shares 4 ways to think more like a B2C creative so you can craft more inventive, exciting B2B campaigns.
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By Susan Wenograd & Jess Cook"Safe." "Boring." "All the same." These are typical descriptors of B2B marketing.
You know what's not usually described that way? B2C marketing, often hailed as bold, breakthrough, and emotional
In this special solo episode, Jess — who spent 15 years as a copywriter and creative director for brands like McDonald's, Pop-Tarts, and Cottonelle — shares 4 ways to think more like a B2C creative so you can craft more inventive, exciting B2B campaigns.