In this episode of Connected Thinking, we’re joined by Gareth Crew, Social Media & Digital Communications Lead at Canon EMEA. With experience working with some of the world’s most renowned companies, Gareth has driven strategy and innovation across both local & global markets.

We're chatting about:

→ Why Canon has shifted away from a campaign-first mindset
→ Building a consistent brand identity across multiple platforms
→ The future structure of social teams within brands
→ Why creators and storytelling are reshaping “traditional” B2B marketing

Plus, plenty of thoughts on social strategy, audience behaviour and how brands can stay culturally relevant.

Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next...

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