Most B2B teams think they know their ideal customer, but the numbers tell a different story.

If your content isn’t landing, your pipeline is stalling, or your sales team keeps chasing the wrong people, your ICP might be working against you.

In this episode, we expose why most Ideal Customer Profiles are flawed, bloated, or just plain wrong - and how to rebuild yours based on real data, customer feedback, and buying signals. Whether you’re launching a new campaign or scaling your sales team, this is the clarity check your strategy needs.

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