Zephyr's Adjusted for Risk

Why Beating the Market Is Hard and How Advisors Add Value


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Ryan Nauman hosts Zephyr’s Adjusted for Risk podcast with Mike Willis, CEO and co-founder of Cyber Hornet ETFs, discussing why consistently beating the market is difficult and how advisors can add value through asset allocation, discipline, and client coaching. Willis shares his background from wirehouses to launching an RIA and creating investment products to make his strategies accessible to smaller investors, including why he shifted to using the S&P 500 as a portfolio backbone after underperforming in 2013–2014. He explains Cyber Hornet’s 75/25 approach—75% S&P 500 with a 25% crypto “kicker” (Bitcoin, Ethereum, Solana, or XRP) rebalanced monthly—to buffer volatility while gaining crypto exposure, and discusses crypto “winter,” technical patterns, scarcity fundamentals, regulatory clarity, and the still-low adoption of crypto by financial advisors.

Zephyr can help financial advisors create modern diversified portfolios. Learn more here.

Learn more about Cyber Hornet ETFs here.

00:00 Podcast Kickoff

01:30 Meet Mike Willis

02:26 Advisor Value Beyond Alpha

03:55 Why Build a Fund Platform

05:33 From Active to Index Core

06:33 Adding a Crypto Kicker

08:51 The Index Ticker Story

14:09 Why Crypto Beats Options

15:26 Bitcoin Adoption Waves

18:38 Crypto Winter Explained

24:08 What Ends the Downturn

27:23 Advisor Adoption Outlook

29:32 Wrap Up and Resources

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Zephyr's Adjusted for RiskBy Zephyr