You’ve been told: “Just be yourself on social, people will like you, and business will come.”

Here’s the problem → being liked isn’t a skill, it’s not a strategy, and it’s not why people hire you.

I learned this the hard way. My old strategy was “just show up, be funny, and get clients.” And it worked… until it didn’t.

The truth: People don’t hire you because they like you. They hire you because they trust you to solve their problem.

Being liked is surface-level. Being trusted is what moves money, clients, and business forward.

I’ll give you 4 mindset shifts that will help you move from likes → clients, from popularity → authority.

By the end, you’ll never look at a “like” the same way again.