This episode isn’t about creativity or branding.
It’s about what it actually takes to run a creative business inside real operational constraints.

In Part 3 of this conversation, Scott Hand - Chief Brand Officer at Urban Artifact and founder of Trilobite Design - breaks down how creativity, systems, and decision-making coexist inside a multi-partner manufacturing business.

This was not an artistic challenge. It was an operating challenge.

We cover:
Why unlimited creativity becomes a liability at scale

How defined constraints protect brand, operations, and partnerships

The operating rule Scott uses to prevent “good ideas” from breaking the system

Why speed of alignment matters more than hierarchy or titles

How Urban Artifact balances creative freedom without losing execution discipline

If you’re a founder, operator, or investor working inside partnerships, distribution limits, or regulated environments, this conversation will feel familiar.

This isn’t a highlight reel. It’s a practical breakdown of how real businesses actually get built - under pressure, not in hindsight.

Reach out: [email protected]

Chief Milestones is a video podcast featuring honest conversations with founders, parents, and investors about building real businesses, staying healthy, and raising families.

New episodes release Tuesdays and Fridays.

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Spotify: https://open.spotify.com/show/7HLDAe7SP3GnJSTOgAQqLy?si=6e9ac82be46f413c

Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-milestones/id1861185226