The last two shows - 4 & 5 focused on customer needs and technical specifications - both at internal to your offer / customer match. We didn't address one of the main issues - how are you going to make and deliver the MVO

WHY BENCHMARK?

Benchmarking is nothing more than looking around a various industries: (1) your competitors, and (2) similar business models to identify how the best of the best are building, making, delivering their offer. You can either go in the dark and build it on your own or you can save yourself allot time and pain and learn from others. 

Topics:

• Lowest Cost Producer of Best Quality Offer (LCP/BQO)