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Why ‘Better’ Brands Lose and How “Winning” Brands Stand Out | Ft. Kathryn Porritt
Listen, I’ve been saying it for years: in today’s world, better doesn’t cut it anymore. You’ve gotta be different if you want to win. And in this episode, I sit down with Kathryn Porritt, one of the best in the game when it comes to building personal brands that don’t just compete, they dominate.
Kathryn went from building a multi-million dollar company to helping CEOs and experts like you create brands that stand out in crowded markets. We talk about why authenticity is your greatest asset, why you’ve got to be hyper-niche to win big, and how to position yourself so you’re not just another voice, you’re the one they can’t ignore.
She even breaks down her ‘Iconic 120’ strategy, a way to focus on the right 120 relationships that can literally change the game for your business. This isn't a theory. This is what works when you want to play at the highest level.
If you’re a CEO, entrepreneur, or sales leader who’s tired of blending in, this conversation’s for you. We’re talking mindset shifts, sales certainty, and how to build a personal brand that sells for you before you even walk in the room.
👉 Here’s what you’ll walk away with:
- Why ‘different’ beats ‘better’ every time.
- Why authenticity sells more than tactics.
- How hyper-niching opens billion-dollar doors.
- Why quality beats quantity in branding.
- How to overcome limiting beliefs and show up with sales certainty.
- Why the right 120 relationships are all you need to win big.
Look, this episode’s for anyone who’s serious about playing at a higher level. If you’re tired of being “better” but still overlooked, and you’re ready to be different and unforgettable, hit play.
Episode Highlights“Icons don’t copy. Icons know who they are and they bring that to the table.” - John Rankins
“You must be the best in the world at what you do—hyper-niche.” - Kathryn Porritt
“My mindset was stuck until I realized I needed to brand differently.” - John Rankins
“I can effectively turn any offer in the world into something worth 10 or 20 times more.” - Kathryn Porritt
“I’m tired of being thrown in the CRM bucket because we’re so much more.” - John Rankins
“A lot of people need to learn how to bring certainty into a sales conversation.” - Kathryn Porritt
(02:30) - Kathryn’s Journey to Building a Multi-Million Dollar Business
(05:13) - The Importance of Personal Branding in Business
(09:31) - The Evolution of CEO Branding: Lessons from Steve Jobs
(12:10) - Authenticity as a Superpower in Branding
(15:20) - The Power of Hyper-Niching in Business Strategy
(19:04) - Differentiating Through Tailored Solutions
(22:30) - Quality Over Quantity in Branding and Marketing
(23:41) - Strategies for Elevating Brand Value
(27:37) - Overcoming Limiting Beliefs in Sales
(33:00) - Overcoming Insecurity in Sales
(39:00) - Identifying Niche Markets
(45:00) - Building Connections and Networking
(49:13) - The Iconic 120 Strategy
LinkedIn: https://www.linkedin.com/in/kathryn-porritt/
Facebook: https://www.facebook.com/kathrynporrittinc/
X: https://x.com/kathryn_porritt
Instagram: https://www.instagram.com/kathrynporritt.inc/
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram:https://www.instagram.com/thesalesmachine_official/
LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/
YouTube:https://www.youtube.com/@JohnRankinsOfficial
View all episodes
By John RankinsListen, I’ve been saying it for years: in today’s world, better doesn’t cut it anymore. You’ve gotta be different if you want to win. And in this episode, I sit down with Kathryn Porritt, one of the best in the game when it comes to building personal brands that don’t just compete, they dominate.
Kathryn went from building a multi-million dollar company to helping CEOs and experts like you create brands that stand out in crowded markets. We talk about why authenticity is your greatest asset, why you’ve got to be hyper-niche to win big, and how to position yourself so you’re not just another voice, you’re the one they can’t ignore.
She even breaks down her ‘Iconic 120’ strategy, a way to focus on the right 120 relationships that can literally change the game for your business. This isn't a theory. This is what works when you want to play at the highest level.
If you’re a CEO, entrepreneur, or sales leader who’s tired of blending in, this conversation’s for you. We’re talking mindset shifts, sales certainty, and how to build a personal brand that sells for you before you even walk in the room.
👉 Here’s what you’ll walk away with:
- Why ‘different’ beats ‘better’ every time.
- Why authenticity sells more than tactics.
- How hyper-niching opens billion-dollar doors.
- Why quality beats quantity in branding.
- How to overcome limiting beliefs and show up with sales certainty.
- Why the right 120 relationships are all you need to win big.
Look, this episode’s for anyone who’s serious about playing at a higher level. If you’re tired of being “better” but still overlooked, and you’re ready to be different and unforgettable, hit play.
Episode Highlights“Icons don’t copy. Icons know who they are and they bring that to the table.” - John Rankins
“You must be the best in the world at what you do—hyper-niche.” - Kathryn Porritt
“My mindset was stuck until I realized I needed to brand differently.” - John Rankins
“I can effectively turn any offer in the world into something worth 10 or 20 times more.” - Kathryn Porritt
“I’m tired of being thrown in the CRM bucket because we’re so much more.” - John Rankins
“A lot of people need to learn how to bring certainty into a sales conversation.” - Kathryn Porritt
(02:30) - Kathryn’s Journey to Building a Multi-Million Dollar Business
(05:13) - The Importance of Personal Branding in Business
(09:31) - The Evolution of CEO Branding: Lessons from Steve Jobs
(12:10) - Authenticity as a Superpower in Branding
(15:20) - The Power of Hyper-Niching in Business Strategy
(19:04) - Differentiating Through Tailored Solutions
(22:30) - Quality Over Quantity in Branding and Marketing
(23:41) - Strategies for Elevating Brand Value
(27:37) - Overcoming Limiting Beliefs in Sales
(33:00) - Overcoming Insecurity in Sales
(39:00) - Identifying Niche Markets
(45:00) - Building Connections and Networking
(49:13) - The Iconic 120 Strategy
LinkedIn: https://www.linkedin.com/in/kathryn-porritt/
Facebook: https://www.facebook.com/kathrynporrittinc/
X: https://x.com/kathryn_porritt
Instagram: https://www.instagram.com/kathrynporritt.inc/
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram:https://www.instagram.com/thesalesmachine_official/
LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/
YouTube:https://www.youtube.com/@JohnRankinsOfficial