In this episode, we tackle the misconceptions surrounding the success of beverage startups, focusing on the reality that distribution is just one piece of the puzzle.

With a staggering 95% failure rate for new beverage brands, we highlight the need for strategic support beyond simply securing distribution.

Through a revealing anecdote, we illustrate how many entrepreneurs underestimate the complexities of the three-tier system and mistakenly believe that making connections is enough.

We emphasize that ongoing marketing and sales efforts are crucial for long-term success and advocate for investing in knowledgeable agency partnerships. Agencies provide the essential strategy and expertise needed to navigate this challenging landscape.

Ultimately, we stress that for beverage startups, recognizing and investing in agency support is vital for survival and growth in the industry.