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Why Big Brands Are Turning To Vanilla From Uganda


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Vanilla is so valuable it's been called "green gold." In 2017, prices hit nearly $600 per kilo [citation:1]. But the market is dangerously volatile because Madagascar supplies over 70% of the world's natural vanilla [citation:2]. When storms or political unrest hit Madagascar, the entire global supply chain shudders. Now, big brands like Ben & Jerry's and Nielsen-Massey are turning to a new source: Uganda [citation:1]. With two annual harvests, record exports, a bold flavor profile, and a hands-off government approach, Uganda is emerging as a reliable, resilient alternative that helps stabilize prices and future-proof supply chains [citation:3][citation:6][citation:9]. Is Ugandan vanilla the answer to the global vanilla crisis?
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Business InsiderBy Business Insider