"Blog refers to both an artefact and a practice. As an artefact, a blog (short for web log) is a frequently updated personal online space. As a practice, to blog is to publish a series of posts for others to read, comment upon, establish a hyperlinked connection to and from, or otherwise engage with."

"The bloggers’ public may at times be invisible; there is a public who observes, reads, engages with but leaves no trace of their presence. A more visible public is implied by the blogs’ status as multi-authored – groups of or individual writers interact with those who comment, like and re-circulate blog posts.

The bloggers’ public is not a public that equates to a literal everyone. It is a public restricted to those who constitute the blog’s readership. A readership that selects only those with electricity, IT equipment, access to the internet, and the knowledge, skills and interest required to locate, read and make meaning of blogging. This is an exclusive ‘everyone’."