In Episode 37 of The Bootstrapped Tech Founder, Lucas and Luna explore why bootstrapped SaaS founders are increasingly pricing their products in euros — even when their customers are mostly in the US. They break down the real numbers behind currency conversion fees, psychological pricing thresholds, and the surprising impact on trial-to-paid conversion rates. Using a concrete case — a 12-person project management tool called Planely — they show how switching from USD to EUR boosted net revenue by 14% in six months without changing the product or adding a single feature. The hosts also dig into the hidden costs of a single-currency strategy, including FX drag on early-stage metrics and the competitive moat that multi-currency pricing creates. If you run a bootstrapped SaaS company, this episode will make you rethink your default currency.

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