What branding can and can’t really do for your business.  What it can’t do is the reason so many entrepreneurs fall for so much bullshit from so many so-called “branding gurus”; but if you knew what a well-engineered brand could actually do for your business you’d stop screwing-around with amateur hour and hire people who actually know how branding works.  

This episode is not the usual short episode of this podcast. This is the recording of a 2 hour talk I did for small business owners. The purpose of the talk was to empower entrepreneurs by learning what branding is, what branding is not and how to spot if the next person trying to sell you branding services knows what he or she is talking about or just trying to pick your pockets. 

To know more about Alejandra Leibovich, visit aleleibovich.com