Have you ever wondered how boy bands and pop culture icons are so amazingly good at creating dedicated communities of raving fans ready to buy everything they touch? Yes, we have too. In this episode of Shut up and Listen we take a trip don memory lane reliving some of our favourite moments with the boy bands we love while taking lessons from the skilful and effective marketing tactics. If you're a 90s kid and you love marketing, this episode is for you! So shut up and go listen....