Why “Brand” as an Important Product Selection Driver Has Changed with Today’s Consumers

The Hartman Group recently released its Brand Ambition: Food and Beverage Private Brands & Beyond report. One of the report’s key findings is that consumers no longer view the role of brand in a traditional sense when deciding which food and beverage products to buy. On the episode, Hartman’s two lead research analysts, Iva Naffziger and Louisa Edgerly, Ph.D., share their perspectives on what they learned about why this is occurring. They also provide a broad view on how trends in the Ame...