Links still matter—but they’re no longer doing all the heavy lifting. In this episode of The Local Marketing Mastery Podcast, I break down why brand citations are becoming more influential than traditional backlinks and what that shift means for local SEO heading into 2026.

You’ll learn how to use citations to strengthen brand signals, improve rankings, and give your agency a durable edge as the search landscape continues to evolve.

If you're an agency and want to increase your margins, or want to boost your own business, join the Semantic Mastery MasterMIND today!

Want Done-For-You services? Then Semantic SEO is perfect for all of your needs.