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Why Brand Identity is Killing (or Saving) Your STR Business
Join Leo and Damian for this special episode recorded live at Scale France. They're joined on the sofa by Louis Andrews, CEO of OVO Network France, about the unique challenges and opportunities in the short-term rental industry. Discover how OVO Network has carved a niche in the French Alps, the importance of brand identity, and the evolving landscape of direct bookings. Whether you're in the industry or just curious, this episode offers valuable insights into the world of high-end chalet rentals.
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By Leo Walton and Sarah Nan DupreJoin Leo and Damian for this special episode recorded live at Scale France. They're joined on the sofa by Louis Andrews, CEO of OVO Network France, about the unique challenges and opportunities in the short-term rental industry. Discover how OVO Network has carved a niche in the French Alps, the importance of brand identity, and the evolving landscape of direct bookings. Whether you're in the industry or just curious, this episode offers valuable insights into the world of high-end chalet rentals.