SMplified: Software Marketing Made Simple

Why Branded Podcasts Should Be at the Forefront of Your Thought Leadership

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In this episode, Liz interviews Alisa Manjarrez, Managing Director of Stories Bureau and expert at B2B Podcasts. Tune in!

Key Takeaways:

  • How is Alissa an expert on B2B podcasts
  • What is a “branded” podcast?  Why is it important for companies to create branded podcasts?
  • Why can’t companies just stick to writing blogs or creating landing pages to showcase case studies?
  • How does having a podcast increase brand awareness for companies?  How does having a podcast help establish thought leadership?
  • How does someone get started creating a podcast for their business? 
  • What are some other tips & tricks you can give our listeners about hosting your B2B podcast?


    • Please share to anyone you think can benefit from this episode.


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    SMplified: Software Marketing Made SimpleBy MediaDev