Second Society is rebranding after a year and a half. We went through a journey of finding the right designer and faced challenges with our initial branding and want to give you all the WHAT NOT TO DO's when rebranding your company! After 9 months we eventually found a designer who understood our vision and created a brand that marries luxury boutique vibes with a side of adventure.

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00:00 Introduction and the Importance of Rebranding

01:15 The Journey of Rebranding Second Society

04:30 Initial Branding and the Need for a Rebrand

06:21 Marrying Luxury Boutique Vibes with Adventure

09:09 Challenges with Previous Designers

10:37 Finding the Right Designer for a Successful Rebrand

11:35 Highlighting Artists on the Second Society Platform

13:25 Introducing the Community App for Photographers and Videographers

15:42 Conclusion and Future Plans