From Luxury to Tax Prep, see why brands are going physical

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For years, brands were told the future was digital.

Now, some of the most powerful brands in the world are placing a very different bet: physical experience.

In this episode of Brandy, Reilly Newman and Scott Saunders explore why brands across wildly different categories are investing in real-world spaces. From luxury fashion houses like Prada and Louis Vuitton, to unexpected players like Martha Stewart opening restaurants, TurboTax creating in-person lounges, and Amazon experimenting with massive physical retail environments.

This isn’t nostalgia.
It’s strategy.

This episode reframes physical space not as overhead but as brand leverage.

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