Brands are increasingly coming on board with podcasting, and more specifically, what the industry calls branded podcasting. Branded podcasts are not strictly promotional. They tell great stories. 

Liz Horowitz, founder of Sonic Strategy Consulting, recently published an article on LinkedIn titled Winning Without Ads: 10 Reasons Brands Are Embracing Branded Audio. When I first came upon the article, I was not familiar with the term "branded audio." And after reading, I immediately thought I needed to get Liz on the show to elaborate on the subject.

We had a great conversation about what exactly branded audio is, why so many brands are starting podcasts, and if they aren't, why they should be. She also gives a few examples of great branded podcasts out there including shows from Trader Joes, Ford Motors and State Farm.

Liz's LinkedIn article: https://www.linkedin.com/pulse/winning-without-ads-10-reasons-brands-embracing-branded-liz-horowitz/