Hey, there's a war happening. Are you gonna stop buying breakfast cereal? I brought on Michael Learmonth, former Editor in Chief of VICE News, to talk about how the 'brand safe' industry is killing journalism, making us dumber and more annoyed ...and also hurting brands in the process.

There's no definitive answers in here (but maybe some ideas), especially if you care about where your information comes from.

Michael Learmonth can be found on social at @mikelearmonth

The 404 Media article we mention; https://www.404media.co/advertisers-dont-want-sites-like-jezebel-to-exist/