The European Union has banned companies from destroying unsold clothing and footwear, ending a widespread practice where new garments were incinerated or shredded to control pricing and brand image.

The episode explains why brands destroyed perfectly good products, the environmental cost of that waste—water, chemicals, emissions and microplastics—and how this rule pushes the fashion industry toward reuse, recycling and a circular economy.

Listen to learn how the policy will change business practices and culture, and what it means for shoppers, resale markets and the future of sustainable fashion. 

Source: European Commission — New rules to stop destruction of unsold clothes and shoes

Special Thanks to:

Novare Films (NovareFilmsLLC.com)

Prodigy Talent Training (ProdigyTT.MN.co) 

AlienPhant (AlienPhant.com)