What does it actually take to grow a B2B creator partnerships program from zero to 44x revenue in under a year? Alex from Perspective breaks down exactly how they did it — and what most creators are getting completely wrong when pitching B2B brands.

Here's what we cover:

• Why small YouTube channels (think 2,000 views per video) can outperform massive audiences for B2B brands

• The hybrid deal structure that makes brands and creators both win

• How to pitch a B2B brand so they actually say yes — and keep saying yes

• The attribution problem every influencer marketer is struggling with

• What the "perfect partner" looks like from a brand's perspective

Follow our guest: Alex llull https://www.linkedin.com/in/alexllull

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

• 00:00 Growing B2B Creator Partnerships from Zero

• 03:35 Why Niche Beats Big Audiences in B2B YouTube

• 06:28 Hybrid Deals: Flat Fee + Affiliate

• 07:16 Tracking Attribution Without Losing Your Mind

• 10:23 How to Find and Vet B2B Creators

• 13:43 Re-engaging Past Partners (The Biggest Missed Opportunity)

• 14:55 What Makes a Perfect Pitch to a B2B Brand

• 18:03 Horror Stories: When Partnerships Go Wrong

• 20:13 Repurposing Creator Content for Paid Ads

• 22:24 AI-Generated UGC: Hype or Reality?

• 24:22 Can Creator Marketing Actually Scale?

• 27:00 The Dream Partner Checklist

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