In this episode of Call Your Publicist, Jenna Guarneri and Alexandra Anastasio break down performative PR, why brands keep getting called out for it, and how to make sure your message actually matches your reality. From the internal alignment test every brand should run before a campaign goes live, to why audiences are more brand-literate than ever, they get into what separates a one-month post from a brand platform that actually holds up. They also explore why silence can sometimes be smarter than surface-level support, and what the comment section reveals about a brand's credibility.

If your company is thinking about showing up for a cultural moment, this one's worth hearing first.

🎧 Listen to the full episode on Spotify, Apple Podcasts, or YouTube.