Hanan Challouki talks to Isabel Verstraete, author and founder of the Care Principles. As brand strategy expert and keynote speaker, she helps companies grow in a caring and sustainable way. During the COVID pandemic, Isabel Verstraete started her caring journey by sharing positive news every day. What started as a way to deal with all the negativity out there, turned out to be a new perspective on how we do business in today's society. 

In this episode, you will learn all about the Care Principles and the role diversity and inclusion play in carrying them out. 

Inclusive sources that were mentioned in this episode:

• 'Does your brand care?' by Isabel Verstraete
• The Care Principles Podcast, a podcast where different leaders share how their companies care for the planet and for people
• The podcast Leadership Next

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