How often should I post? Should I post the same content twice? Should I post the same content in different places? That’s what I’ve heard being asked by marketing operators at small and large brands.

If your brand is spending thousands on getting content from influencers, should brands be looking for ways to repurpose that content. Yes. Especially with marketing budgets shrinking. Why pay your agency for more creative, when your expert influencers have already made it for you?

You don’t need to just rely on your agency or in-house team for fresh creative assets. Your influencers are content creators—work with them to reuse their incredible photos, videos, stories—and anything else they’re creating for you. It’s a great way to increase your asset library, without having to ask your CEO or CMO for more budget?

Here are some of the most creative ways brands are extending the life of their creator content from Amazon listing, pinterest, and email marketing.