Broadcast Media: The Inside Track

Why Broadcast AI Fails: Not Technology, It's Change Management


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Your broadcast organization has AI pilots running everywhere. Different vendors in each division. Vendors are promising transformation. But nothing tangible is happening. You're spinning your wheels.

The problem isn't the technology. It's change management.

Ben explores the uncomfortable truth: organizations aren't even attempting coordinated AI leadership. News division trying one solution. Playout engineering trying another. Advertising running its own pilot. Facilities looking at something else. Zero reference point. Zero best practice. Zero joined-up roadmap. Zero governance.

And the reason? Nobody's prepared the people who actually operate these systems to trust, understand, or work with AI.

IN THIS EPISODE:

🎙️ A Broadcast Technology Leader Confesses"Our AI is being rolled out everywhere. But nothing tangible is happening. We're spinning our wheels."

⚙️ The Change Management CrisisWhy engineers don't trust AI recommendations. Why approval chains collapse. Why the systems get ignored. Why governance is missing entirely.

Why Centers of Excellence Aren't Being BuiltThe hard truth about why broadcast organizations avoid coordinated AI strategy—and what that avoidance really costs them.

📈 The Disillusionment Phase ExplainedPeak hype crashes into reality. Most organizations quit. Some become cynical. The smart ones climb toward enlightenment. You're probably in this phase right now.

💡 The Market Window75% of broadcasters haven't started. 25% are in the disillusionment trough. First-movers who fix the fundamentals win the next five years.

THREE QUESTIONS FOR YOU:

  1. Do you have unified operational data across your broadcast divisions?
  2. Do you have business processes designed for AI-assisted decision making?
  3. Do you have governance so humans actually trust the system?

If you're answering no—that's your roadmap.

FEATURING: Insights from PwC's Global CEO Survey, Mohamed Kande's leadership diagnosis, and real conversations with broadcast technology leaders navigating the AI chaos.

This is the conversation about broadcast AI that matters.

Reach out at Ancast.co.uk or find Ben on LinkedIn to explore whether your broadcast is ready to move from disillusionment to enlightenment.

#BroadcastAI #ChangeManagement #AITransformation #BroadcastTech #DigitalStrategy #AIStrategy #Leadership #MediaInnovation #Podcast #BroadcastMedia

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Broadcast Media: The Inside TrackBy Ancast Podcast


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