Swardy emphasizes the power of community in music. Instead of obsessing over branding and industry connections, he shares why making real friendships with fellow musicians is the key to success. Supporting each other’s work, collaborating, and fostering a creative network can open more doors than any marketing strategy. Watch to hear why community beats branding every time!Key Topics: • The importance of community over branding in music • Why making friends in the industry matters more than connections • How supporting fellow musicians can grow your own career • The impact of creative collaboration on long-term success • Why no branding strategy can replace genuine relationshipsQuotes: • "Forget your brand. Forget your connections. Make friends who make music." • "Champion the shit out of your friends' music when they release it." • "A strong creative circle will do more for you than any marketing strategy." • "No branding can replace real community."