In this episode, Kerry Smith Buck speaks with Mike Cox, CEO of Crete United, about why safety is not a stand-alone program but a direct reflection of company culture. Mike shares how Crete United built an industry-leading safety record by focusing on non-punitive learning, near-miss reporting, field-first decision making and mental health awareness, while investing in dedicated safety leadership as the company scaled to over $1B in revenue. The conversation highlights how strong safety culture improves retention, reduces costs, strengthens acquisitions, and ultimately proves that when companies genuinely care for their people, safety performance and business results follow.