Andrew Hatfield built Deepstar Strategic after 30 years across Dell, Red Hat, NetApp, and Portworx—moving from infrastructure engineering to product marketing. He's helped clients achieve 289% ARR growth and Fortune 500 exits by connecting Market-Product-Model-Channel fit.

In this episode, we cut through the GTM noise. Andrew breaks down why most B2B tech companies are stuck in feature-factory mode and how to shift to strategic maturity. We explore value-based outcomes over vanity ARR metrics, how lean remote teams can move fast without losing discipline, and why aligning product, marketing, and sales isn't optional—it's the difference between sustainable growth and quarterly chaos.

We cover practical diagnostics for bottlenecks, running experiments that actually test new GTM moves, and why leadership conviction matters when everyone else is chasing trends. For Australian SaaS and tech services businesses, this is about building defensible advantages and smart resource allocation—not trying to outspend Silicon Valley.

Connect with Andrew Hatfield

Company Website: https://www.deepstarstrategic.com/

LinkedIn @andrewhatfield and @deepstarstrategic

X @andrewhatfield and @deepstarstrat

Instagram @andrewhatfield

Facebook @hatfielda

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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow