The Disruption Lab

Why Building in Public is the Ultimate Growth Hack (Even If It’s Uncomfortable)

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What if sharing your startup journey before you have everything figured out is the key to success? In this episode, we sit down with Tony Caudill, founder of Duesy, to talk about why building in public isn’t just a trend—it’s a game-changer for founders.

He gets real about:

  • Why your startup’s biggest competitive advantage isn’t the tech—it’s YOU.
  • The hardest part of posting every day (and why he still does it).
  • How building in public led to unexpected investor and customer opportunities.
  • The mental toll of entrepreneurship—and how to navigate it.
  • Why most fintech solutions overcomplicate things (and how Duesy is doing it differently).

    • If you’re a founder, creator, or just someone trying to grow something meaningful, this episode is packed with insights on how authenticity, community, and execution drive success.

    Listen now and learn why being uncomfortably open might just be your startup’s secret weapon!

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    The Disruption LabBy Kevin McGinnis