Ever wondered why entrepreneurs seem to think differently about challenges and opportunities? In this episode of The Hustle Show, entrepreneurship professor and serial entrepreneur Dr. Greg Watson explores the profound psychological transformation that happens when you shift from consumer to creator, revealing how the act of building something—anything—fundamentally rewires your brain for problem-solving and resilience. You'll discover practical strategies to harness this identity shift and learn why starting small projects today can unlock the entrepreneurial mindset that separates successful founders from those who only dream about taking action.

Ready to turn your hustle into something bigger?