Podcast Theory

Why Building Your Audience Outside of Social Media Is Critical...Now More Than Ever


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There's no question social media has changed. Organic reach is all but over and networks like Facebook and Instagram are pay to play. This significantly impacts the role social media plays in your efforts and furthers the belief that building an audience outside of social media is crucial to your long-term success.

Social media still has value. But you need to determine how to make it work for you while implementing other time-tested methods into the growth of your podcast.

On Episode 48, I'm breaking down why now, more than ever, building your audience outside of social media is critical to your success. I'm going to cover ways social media has shifted its focus and why you have to adapt to those shifts, as well as how initiatives like SEO, email, and others present better opportunities to grow your podcast audience.

How do you use social media for your podcast? Connect with me on Twitter to discuss.


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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

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Podcast TheoryBy Jason Cercone

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