January 30, 2026

Why Business Coaches Shouldn't Guarantee Results | Truth

42 minutes

Are you searching for a business coach who promises to have you fully booked in weeks? Dr Brooklyn Storme, one of Australia's leading business coaches for women in private practice, reveals why results guarantees are a major red flag and what actually creates sustainable practice growth.

In this truth-telling episode, Brooklyn unpacks the ROI rule every counsellor, psychologist and social worker needs to understand before investing in business coaching for their private practice. Learn why the 90-day marketing reality check matters more than quick fixes, and discover what separates practitioners who thrive from those who don't.

Brooklyn shares the critical differences between coaching, mentoring and consulting and why understanding this distinction determines your success. If you're tired of chasing strategies that sound good but fail in the real world, this episode delivers the honest guidance you need.

Perfect for women mental health practitioners ready to build profitable practices with time freedom and financial security.

🔗 Take the free Practice Momentum Quiz: https://brooklyn.myflodesk.com/pmquiz 🔗 Visit: https://brooklynstorme.com

FAQ

Should a business coach guarantee results?

No. Legitimate business coaches never guarantee specific outcomes because coaching is a 50/50 relationship. The coach provides strategy and tools, but the client must implement the plan. Results guarantees are often a red flag indicating either poor ethics or unrealistic promises.

What ROI should I expect from business coaching?

It's different for each person but I recommend you aim for a 5:1 return on investment. For every $1 invested in quality business coaching, you should want to see approximately $5 back in revenue. A $10,000 coaching investment should ideally generate around $50,000 in practice revenue.

How long does marketing take to work for private practice?

Evidence-based marketing growth follows a 90-day cycle. Be wary of anyone promising you'll be fully booked in two weeks because sustainable practice growth requires proper foundations including a compliant marketing plan, strategy and campaign to get going. There's always going to be exceptions to the rule but for the rest of us, you're looking at 90 days of marketing before you start to see consistent results.

What's the difference between coaching, mentoring and consulting?

Coaching unpacks the intangible and supports the client in self-discovery and self-resourcing through a process of inquiry coupled with coaching skills, tools, processes and strategies. Mentoring offers advice based on personal experience. Consulting provides practical, tactical and strategic guidance answering "what do I do next?" Most practitioners benefit a combination of all three which is why it's provided inside Practice Momentum™.

Why do some practitioners fail to grow their practice?

Business growth follows a "hockey stick" curve that dips before rising. Practitioners who quit during the difficult dip generally rarely see results or tend to take longer than others to reach their goals. Those who push through the challenging period build the competence and confidence needed for sustainable growth.

private practice business coach, business coach for therapists, counsellor business growth, psychologist private practice, social worker business coaching, private practice marketing, therapy practice ROI, mental health business coaching, women in private practice, practice momentum, business coach Australia, therapy business strategy, private practice investment, coaching vs consulting, 90 day marketing plan, undercharging therapists, profitable private practice, therapist business mindset, practice growth strategies, clinical to business owner

...more