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Why Business Leaders Should Embrace Social Media
Guest 1: Claudia Keith
Title: Chief Communications Officer, City of Palo Alto, CA
Guest 2: Jonathan Reichental, Ph.D.
Title: CIO, City of Palo Alto, CA
Social media hasn't just empowered today's kids; it has enabled business leaders to more effectively communicate, think strategically and facilitate an agile, responsive organization. But many leaders still harbor perceived fears of security risks if not the danger of losing their jobs. Others just don't think they have the time or the need. What needs to change in order for business leaders to be able to become a true social media maven and deliver what is expected of them?
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Guest 1: Claudia Keith
Title: Chief Communications Officer, City of Palo Alto, CA
Guest 2: Jonathan Reichental, Ph.D.
Title: CIO, City of Palo Alto, CA
Social media hasn't just empowered today's kids; it has enabled business leaders to more effectively communicate, think strategically and facilitate an agile, responsive organization. But many leaders still harbor perceived fears of security risks if not the danger of losing their jobs. Others just don't think they have the time or the need. What needs to change in order for business leaders to be able to become a true social media maven and deliver what is expected of them?