Without a solid business strategy and plan, marketing is dead in the water. Jack Barber, Senior Business Consultant at Exotek, has been a long-time advisor to company leaders in the system integration industry. As such, one of the most confounding things he has run across are businesses trying to operate  and grow without a business strategy and plan.

Without a solid business strategy and plan, marketing is dead in the water. Jack Barber, Senior Business Consultant at Exotek, has been a long-time advisor to company leaders in the system integration industry. As such, one of the most confounding things he has run across are businesses trying to operate and grow without a business strategy and plan.

&nbsp;Without a solid business strategy and plan, marketing is dead in the water. Jack Barber, Senior Business Consultant at Exotek, has been a long-time advisor to company leaders in the system integration industry. As such, one of the most confounding things he has run across are businesses trying to operate&nbsp; and grow without a business strategy and plan.&nbsp;

Why Business Strategy is Key to Effective Marketing

If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.&nbsp;

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If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode. 

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Why Business Strategy is Key to Effective Marketing

Why Business Strategy is Key to Effective Marketing