This audio episode explains why businesses invest in visual identity that supports everyday customer interaction. Framed around Custom Business Signage – What It Is & When Businesses Need It, the discussion looks at how signage improves brand recognition, wayfinding, and on-site trust. It also covers common moments when companies reassess their signage, such as new locations, rebranding, or increased foot traffic. Drawing on real-world observations from projects handled by Competitive Signs, the episode highlights how material choices, placement, and design impact long-term visibility. References to practical guides on custom business signage and commercial signage applications help listeners understand how businesses make informed, non-impulsive signage decisions.