Spark Live presented by Spark Marketer

Why Businesses Should Look Into Chat Bots | Episode 42


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What is a Chatbot?

  • It is a computer program that simulates and processes human conversation
  • It allows humans to interact with digital devices as if they were communicating with a real person
  • It is programed to work independently from a human operator

 

Why use a chatbot when you can just talk to people?

  • They are available 24/7
  • They can generate more conversations
  • They can handle multiple conversations at the same time (You know from all those inquiries)
  • They are consistent - no mood swings and never sick
  • They can collect and analyze data
  • They can help you personilze conversations with customers
  • They speak multiple languages
  • They can automate many processes
  • They can be deployed across many channels
    • Slack
    • Facebook
    • Messenger
    • Text, etc…
  • And finally, as more and more consumers become accustomed to chatbots, they will become increasingly crucial for a positive customer experience

 

How to get started with chatbots

  • Start with setting up your Facebook chatbot. This will give you a great intro and let you see how a chatbot can work for you when you’re not around to answer every channel.
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Spark Live presented by Spark MarketerBy Spark Marketer