There's a lot of talk about the sustainability of social media. Everyone was skeptical at first wondering how long it could last. Well, it's still going strong & showing no signs of stopping. Social media has been a saving grace to a lot of small & medium sized businesses. It has leveled the playing field allowing them a chance to compete with big businesses due to it being affordable. It's all about building relationships, so if you're not building relationships with your customers & consumers on social media, chances are someone else will. Take the time & effort to learn how social media can work for you.