Over half of consumers in the US recognize the SFI label that appears on many paper and cardboard products, but do you know what that logo means? The Masked Biologist shares why it is worthwhile to seek out SFI certified products in this week’s Wildlife Matters. Society today is very label conscious. Maybe you or someone you know insists on buying “Made in America” items whenever possible, or cruelty free beauty products that have not been tested on animals. I know a lot of people like us who