Eddie Lobanovskiy, David Kovalev, and Phil Goodwin didn’t grow a design agency through hype.

They built a subscription design business around systems, clarity, and predictable delivery, and that’s what attracted buyers.

After years inside traditional agencies, they replaced proposals, meetings, and slow timelines with a simple operating model: recurring revenue, structured delivery cycles, and clear documentation. That structure made the business easier to run, easier to evaluate, and easier to acquire.

Their founder story shows how operational clarity turns a service business into a buyer-ready asset.

You’ll hear:

• Why subscription service businesses attract more buyers than agencies
• How predictable revenue builds buyer confidence
• What makes service businesses easier to diligence and acquire
• When founders hit a growth ceiling and decide to sell

3 lessons from Jamm Designs’ journey:

1. Systems win because buyers trust consistency.
2. Predictability matters because clarity reduces risk.
3. The right buyer scales what founders choose not to.

For founders building service businesses and thinking about an exit, this episode shows how systems, not hype, create real acquisition demand.

Follow the guests:

► Phil Goodwin

► David Kovalev

► Eddie Lobanovskiy

► Unfold