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Why C-Class Warehouses Might Be the Smartest Investment You’re Overlooking with Aviva Sonenreich | 035
In this episode of Accredited Investors Only, I’m joined by the dynamic Aviva Sonenreich—Managing Broker of Warehouse Hotline in Denver—to pull back the curtain on the lesser-known but increasingly vital world of small-bay industrial real estate. From working in a multigenerational family business to building a thriving brand in a niche market, Aviva shares candid insights into navigating the industrial real estate sector.
We dive deep into what makes C-class warehouses so attractive, how e-commerce and pandemic trends have reshaped the market, and the surprising role of social media in driving leads and growing investor interest. If you’ve ever considered branching out from residential real estate or want to understand the power of digital presence in CRE, this episode’s for you!
Timeline Summary:
[0:00] - Introduction
[2:14] - Meet Aviva: Managing Broker, media-savvy CRE pro, and third-generation warehouse investor.
[4:24] - What defines C-class warehouses and why they’re the bread and butter of industrial real estate.
[7:25] - How e-commerce and COVID transformed warehousing into a hot asset class.
[9:00] - Perks of leasing to tradespeople—think upgraded spaces at move-out.
[11:43] - The origin story of Aviva’s family business and the role mentorship plays in CRE success.
[17:17] - Aviva’s view on today’s market: steady but strained by taxes and insurance.
[22:07] - Why branding matters: turning “dirty warehouses” into hip restaurants and trending topics.
[24:00] - Surprising stats on TikTok and where your next industrial deal lead might really come from.
[28:00] - Cold calls, Google ads, and the power of a focused brand name like “Warehouse Hotline.”
[34:07] - Market outlook: Aviva’s bullish on warehousing despite economic headwinds.
Key Takeaways
C-Class Warehouses Are Underrated Gems – Small-bay industrial spaces are essential for tradespeople and local businesses, with stable demand even in downturns.
E-Commerce Changed Everything – The rapid rise of online shopping and COVID’s impact pushed warehousing demand forward by a decade.
Social Media Is a Deal Funnel – From TikTok to Twitter, Aviva shows that digital platforms can connect brokers with both clients and capital.
Mentorship Matters in CRE – Learning from those before you—whether family or not—can be the edge you need to thrive in commercial real estate.
Marketing = Positioning – A name like “Warehouse Hotline” isn’t just clever; it positions you as the go-to expert in a niche and drives leads organically.
Links & Resources
https://warehousehotline.com/
Follow Aviva on social: @AvivaRealEstate
If you enjoyed this episode, please consider rating, following, and leaving a review! And don’t forget to share it with someone curious about commercial real estate.
View all episodes
By Peter NeillIn this episode of Accredited Investors Only, I’m joined by the dynamic Aviva Sonenreich—Managing Broker of Warehouse Hotline in Denver—to pull back the curtain on the lesser-known but increasingly vital world of small-bay industrial real estate. From working in a multigenerational family business to building a thriving brand in a niche market, Aviva shares candid insights into navigating the industrial real estate sector.
We dive deep into what makes C-class warehouses so attractive, how e-commerce and pandemic trends have reshaped the market, and the surprising role of social media in driving leads and growing investor interest. If you’ve ever considered branching out from residential real estate or want to understand the power of digital presence in CRE, this episode’s for you!
Timeline Summary:
[0:00] - Introduction
[2:14] - Meet Aviva: Managing Broker, media-savvy CRE pro, and third-generation warehouse investor.
[4:24] - What defines C-class warehouses and why they’re the bread and butter of industrial real estate.
[7:25] - How e-commerce and COVID transformed warehousing into a hot asset class.
[9:00] - Perks of leasing to tradespeople—think upgraded spaces at move-out.
[11:43] - The origin story of Aviva’s family business and the role mentorship plays in CRE success.
[17:17] - Aviva’s view on today’s market: steady but strained by taxes and insurance.
[22:07] - Why branding matters: turning “dirty warehouses” into hip restaurants and trending topics.
[24:00] - Surprising stats on TikTok and where your next industrial deal lead might really come from.
[28:00] - Cold calls, Google ads, and the power of a focused brand name like “Warehouse Hotline.”
[34:07] - Market outlook: Aviva’s bullish on warehousing despite economic headwinds.
Key Takeaways
C-Class Warehouses Are Underrated Gems – Small-bay industrial spaces are essential for tradespeople and local businesses, with stable demand even in downturns.
E-Commerce Changed Everything – The rapid rise of online shopping and COVID’s impact pushed warehousing demand forward by a decade.
Social Media Is a Deal Funnel – From TikTok to Twitter, Aviva shows that digital platforms can connect brokers with both clients and capital.
Mentorship Matters in CRE – Learning from those before you—whether family or not—can be the edge you need to thrive in commercial real estate.
Marketing = Positioning – A name like “Warehouse Hotline” isn’t just clever; it positions you as the go-to expert in a niche and drives leads organically.
Links & Resources
https://warehousehotline.com/
Follow Aviva on social: @AvivaRealEstate
If you enjoyed this episode, please consider rating, following, and leaving a review! And don’t forget to share it with someone curious about commercial real estate.