In this episode of Founders Future, with host Milan Kohut, we’re joined by Carol Kaemmerer, executive branding coach and principal of Kemmerer Group LLC. Carol shares her founder journey after spending more than 20 years as a marketing communications consultant for a Fortune 500 medical device company, only to have that work end abruptly during an economic downturn. Not ready for retirement, she turned to LinkedIn as a way to rebuild her visibility—what started as helping former colleagues quickly evolved into a highly respected practice serving C-suite executives and senior leaders.

In the conversation, Carol breaks down what executive branding really means today, why outdated, resume-style LinkedIn profiles limit opportunity, and how clarity—not keyword stuffing—drives discoverability and authority. She walks through her one-on-one, done-for-you approach, her thought leadership strategy through writing and newsletters, and how group programs and AI now allow leaders to achieve strong results at scale. The episode also explores her Rule of Three framework for memorability, her research on the leaky leadership pipeline for senior women, and her goals to expand her impact through larger speaking engagements while remaining intentionally focused, service-driven, and values-aligned.

Connect with Carol Kaemmerer:
🔗 LinkedIn: https://www.linkedin.com/in/carolkaemmerer