We’re back for season 3 with a topic sent in by a listener: the relationship between sales and marketing.

Fraught relationship or not, there is so much opportunity and growth when these teams are aligned. So why is it so hard to make that happen?

Devin and Margaret challenge leaders to bridge the communication gap with their sales counterparts, and challenge marketers to gain an understanding of how to extract crucial customer information from sales conversations, build exclusive content offers that drive engagement, and collaborate effectively to achieve growth objectives.

With thought-provoking discussions on the evolving landscape of account-based marketing, event strategies, and the importance of aligning goals and responsibilities, this episode leaves marketing leaders with plenty to ponder, including:

• Why marketing + sales have to be aligned from the top down
• The power of effective marketing (dangling carrots) that sales can actually use
• Ideas for how marketing + sales can work together for real impact

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Created in partnership with Share Your Genius

An award-winning podcast production company working with the largest B2B brands to drive engagement,and retention: https://www.shareyourgenius.com/

Amplified by Casted

Podcast and video marketing platform for B2B brands to grow their audience and impact the bottom line: https://www.casted.us/

Marketing by Kristina Carson

Digital marketing and social media expert. https://www.kristinacarson.com/