The CEO EDGE Podcast

Why CEOs Should Care about Customer Experience


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Shannon Ballard is Vice President of Customer Innovation at Jan Kelley, a Canadian owned award-winning creative digital agency. With 20 years of experience in brand development and customer experience strategy, Shannon Ballard is an award winning marketer, with a proven track record for helping organizations position, develop and differentiate brands to inspire employees and drive growth.

Shannon is a sought-out speaker on the topic of internal culture as she was a key contributor to Jan Kelley's internal transformation which led them to win the Waterstone Most Admired culture award in 2018.

Shannon draws from a unique background of professional sports, hospitality and commercial real estate and has worked with some of Canada's biggest brands

Jan Kelley

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The CEO EDGE PodcastBy MacKay CEO Forums