In this episode I'm telling you why I am worried that Chanel will not survive the next economic crisis. There is an economic meltdown every 10 years. Last crash was in 2008...

When things go wrong economically, brands can get in trouble. Or they disappear, or people just do not care about them anymore.

When you see the activity of big luxury brands (not only Chanel) on social media, they show me that they do not really care about their customers. I will not be surprised that people will not care about them when things go wrong during a new economic meltdown...

Curious to hear/read your opinion on this and enjoy!