EP.15 - Why changing your creative direction is actually a good thing 

Hey, there creative goddesses! 

This week, I wanted to address the well-known phrase "shiny object syndrome" and why I am trying to steer away from using it. I have recently realised that it is actually quite unhelpful to use from a creative business perspective, as I feel like it has a negative connotation.

I want to reassure creatives out there that pivoting, or changing creative direction is not a bad thing!! In fact, I believe it's the opposite. 

Listen to this episode to find out what these 3 reasons are.

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